by Jeff Slater | Dec 8, 2020 | Marketing Advice, Marketing Start Ups
What if you could rent a college-age grandchild to help you with your computer, minor chores, and a ride to the store? Maybe to keep grannie company at a senior citizen dance? Papa Pals, a Florida-based business, is filling this niche with a gig economy offering that...
by Jeff Slater | Dec 6, 2020 | Interesting Brands, Marketing Advice, Marketing Start Ups
Seeing a problem from an unusual perspective can create a healthy opportunity. For example, how is the nursing shortage shifting the hiring marketplace? Dr. Iman Abuzeid is the co-founder and CEO of Incredible Health, a digital platform that helps streamline the...
by Jeff Slater | Sep 3, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Just like larger business, small businesses need to consider having a good slogan. Generally, that slogan needs to address the “why” of your business in just a few words. First, keep in mind that there is no one way to develop a slogan for your business. In other...
by Jeff Slater | Jul 9, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
How do you over-deliver value? If you are doing what you promised, you are average—meeting expectations. Doing what you said you would do isn’t enough – it is getting by. Gliding. You are taking the easy path. Moreover, when you do more than you promised, you get...
by Jeff Slater | Jun 28, 2020 | Foodpreneurs, Marketing Advice, Marketing Books, Marketing Start Ups
I’m strange. I like to study business that brings value to customers through unique marketing approaches. What I’m particularly curious about is their business model. Thrive Market is an online retailer whose mission is to make healthy living easy for everybody....
by Jeff Slater | Jun 2, 2020 | Foodpreneurs, Marketing Advice, Marketing Start Ups
With every Starbucks closed for the pandemic, a new startup may have hit a new caffeine high. Meet Jot. It is an ultra-coffee concentrate that is perfect for making cold or hot latte, cappuccinos, or ice-macchiatos. Jot is Just One Tablespoon. Gimmicky name – but I...
