Specific not General

Specific not General

After a recent speaking engagement, I have been helping several of the entrepreneurs who reached out to me after the event with their marketing challenges. The common thread from these conversations was the need to be specific, not general. Specific and Narrow  In my...
Five Marketing Questions

Five Marketing Questions

I had the honor to present last week to a group of twenty entrepreneurs at Launch Cary, a group that offers access to capital and community support. Every time I get to speak to a group of entrepreneurs, I get more out of the engagement from their enthusiasm, energy,...