by Jeff Slater | Feb 16, 2020 | Branding Issues, Marketing Advice, Marketing Start Ups
Three years ago, I wrote this post about Brandless, the online store selling unbranded products. I was curious about their experiment to see if it would succeed. Their approach was disruptive, but also testing a curious question for marketing finks like me – how...
by Jeff Slater | Jan 9, 2020 | Marketing Advice, Marketing Start Ups
Have you ever needed to get a physical product engineered, designed and developed like this DevaCurl Universal Hair Diffuser? I had this experience several times in my career and worked with an expert in product design, Tony Rogers from Creative Mechanism. You can see...
by Jeff Slater | Dec 15, 2019 | Interesting Brands, Marketing Advice, Marketing Start Ups
How will your new product be different is the first question any marketer will ask. Will you be quicker, cheaper or better? The world of streaming video is a crowded field with Netflix, Amazon. Hulu and now the new pluses – Disney + and Apple +. So, what the hell is...
by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 26, 2019 | Marketing Advice, Marketing Start Ups
Attracting the attention of your audience is only getting more difficult. With the hyper expansion of content, it isn’t easy getting noticed. Once a message is noticed and breaks through the clutter, do you own a word in the mind of your targets? What will the people...
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
