by Jeff Slater | Nov 12, 2019 | Marketing Advice, Marketing Start Ups
Two acquaintances asked me for some advice about marketing personal in-home services. The businesses were very different, but both offered to come to the home to provide useful personal care services. One offered to become a personal stress coach while the other...
by Jeff Slater | Oct 27, 2019 | Advertising, Marketing Advice, Marketing Start Ups
James wanted the shoes he saw in the online ad badly. He had a difficult time resisting because they were perfect for the occasion he had in mind. He wore dress shoes to his job but when he went out at night, he wanted to look hip but not formal. The ritual of putting...
by Jeff Slater | Oct 13, 2019 | Marketing Start Ups
Jane built an outstanding accountancy business and never once thought about her competition. She understood that if she could serve her clients not by focusing on competitors, but by focusing on collaborators; she’d build a powerful and loyal list of clients through...
by Jeff Slater | Sep 24, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
I needed to find a company who could provide IT and technical support for an e-commerce business during a market test, After researching the local options, I spoke with two companies to understand how they operate. One made things complicated and another simple....
by Jeff Slater | Sep 8, 2019 | Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups
The interview by Guy Raz on NPR’s How I Built This with the founders of LIFE IS GOOD®, was a powerful lesson in how vital it is for emotional connections through taglines and brand names. The stronger the emotional connection, the higher the chance for success. In the...
by Jeff Slater | Sep 3, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
A friend of mine is an executive coach. Julia gets hired to work with top leaders in companies to help them manage through difficult situations, challenging problems, and critical junctures in a business’ life. There are many lessons I have learned from Julia, but...
