by Jeff Slater | Feb 18, 2020 | Interesting Brands, Marketing Advice, Personal Stories
I heard Youngme Moon, a Harvard Business School professor mention an app called Be My Eyes. I signed up for this app that allows me to help people who are blind or have difficulty seeing. The app assists them in connecting volunteers through video. It is an...
by Jeff Slater | Feb 13, 2020 | Marketing Advice, Personal Stories
What is a bad leader but a good leader’s teacher. Lessons from the best leaders. A woman I worked with many years ago related a story to me last month about the new CEO she works for at an Arizona-based company. He leads out of fear. His style is one of...
by Jeff Slater | Jan 28, 2020 | Marketing Advice, Personal Stories
When I was a kid, I was fortunate to have my Dad as my baseball coach for many seasons. He was patient and knowledgeable. My Dad understood that if I wanted to keep improving my baseball skills, he could only take me to a certain level. He explained to me that...
by Jeff Slater | Jan 26, 2020 | Marketing Advice, Personal Stories
My WIFI wasn’t working for the third time in five weeks. I was annoyed. The last two times, the problem was a local Spectrum system issue, but when it happened again, I thought I should have it checked by a technician. Jordan showed up on time and looked around,...
by Jeff Slater | Jan 21, 2020 | Foodpreneurs, Personal Stories
Adam Sud: Addicted. Obese. Suicidal. These are three words that Adam Sud uses in introducing his narrative to me through a recent Zoom call. At thirty-seven, Adam bravely emerged out of this abyss and into a future where he wants to help those in recovery heal through...
by Jeff Slater | Dec 17, 2019 | Marketing Advice, Personal Stories
I have often heard the following thoughts in my marketing career: We didn’t grow our revenue, so we cut the marketing budget. Few new customers signed up for our services, so we cut the marketing. Profits plunged, so we cut the marketing. We didn’t meet our forecast,...
