by Jeff Slater | Dec 1, 2019 | Branding Issues, Foodpreneurs, Interesting Brands, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Seven Ways a Marketing Advisor can help you solve these challenges Help you generate more leads. If you don’t have a regular inflow of new leads for your business, I can help you solve this problem. You need a strategy and a plan to execute the tactics. A marketing...
by Jeff Slater | Nov 13, 2019 | Branding Issues, Marketing Start Ups, Personal Stories
One of my clients, Nomaco, came to me with a challenging proposition. How could we use the excess foam scrap that comes from our production for good? Can you find a way to create a product line that provides value to us, our community, and helps the environment? This...
by Jeff Slater | Nov 5, 2019 | Marketing Advice, Personal Stories
I remember being in an all-day meeting many years ago, with the leadership team of a company where I worked. My colleagues complained and whined why we didn’t generate more new business. One of my colleagues asked, why aren’t sales doing their job? My response, “we...
by Jeff Slater | Oct 10, 2019 | Marketing Advice, Personal Stories
Since I no longer work in an office, I don’t need to get a lot of shirts dry cleaned. So, when I walked into my neighborhood dry cleaners for the first time in almost a year, I was surprised to be greeted by name by the owner. Sandra must have hundreds of customers,...
by Jeff Slater | Oct 8, 2019 | Marketing Advice, Personal Stories
After the last of many stakeholder interviews I did with my new client’s customers, I reviewed my comprehensive notes and found no one mentioning technology. The company had invested millions in new tech only to find that growth was flat. They spent millions on a new...
by Jeff Slater | Oct 6, 2019 | Branding Issues, Marketing Advice, Personal Stories
Brands that struggle often need reimagination. But when you find a company in free fall, sometimes there is little you can do but get out of the way and let it crash. It can be easier to build from the ground up or start fresh, then to try and fix the airplane while...
