by Jeff Slater | Sep 24, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
I needed to find a company who could provide IT and technical support for an e-commerce business during a market test, After researching the local options, I spoke with two companies to understand how they operate. One made things complicated and another simple....
by Jeff Slater | Sep 17, 2019 | Marketing Advice, Personal Stories
I’m so grateful for all the people who read my blog each week and connect with me on a range of marketing challenges. It is such a privilege when I get to share my thoughts and ideas and receive questions, suggestions, and even criticism. I want to offer anyone who...
by Jeff Slater | Sep 3, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
A friend of mine is an executive coach. Julia gets hired to work with top leaders in companies to help them manage through difficult situations, challenging problems, and critical junctures in a business’ life. There are many lessons I have learned from Julia, but...
by Jeff Slater | Aug 11, 2019 | Personal Stories
Note: August 12, 2019, is the tenth anniversary of my dad’s passing so I am publishing a letter to him to catch him up on our family. Jack Slater wasn’t in marketing, but he was in the business of teaching me how to be a loving, kind and compassionate...
by Jeff Slater | Aug 1, 2019 | Marketing Advice, Personal Stories
Often, I’ll hear people tell me that email marketing is a waste of money. No one reads emails, is the response I often hear from clients. “I get 500 emails a day and never read them”, is a common refrain. Over the last five years, email marketing for B2B has proven to...
by Jeff Slater | Jul 25, 2019 | Marketing Advice, Personal Stories
Seth Godin, when asked what he does for a living likes to say he notices things. I like to say, I listen. My work each day as the Chief Listening Officer at The Marketing Sage with various clients and projects means I attend a lot of calls and meetings. By practicing...
