by Jeff Slater | Aug 1, 2019 | Marketing Advice, Personal Stories
Often, I’ll hear people tell me that email marketing is a waste of money. No one reads emails, is the response I often hear from clients. “I get 500 emails a day and never read them”, is a common refrain. Over the last five years, email marketing for B2B has proven to...
by Jeff Slater | Jul 25, 2019 | Marketing Advice, Personal Stories
Seth Godin, when asked what he does for a living likes to say he notices things. I like to say, I listen. My work each day as the Chief Listening Officer at The Marketing Sage with various clients and projects means I attend a lot of calls and meetings. By practicing...
by Jeff Slater | Jul 23, 2019 | Marketing Advice, Marketing People, Personal Stories
Do you think like a marketer at work? If you are an employee, you might benefit from this mindset. A marketing mindset means you are always aware that you should be planting for the next harvest, while you are picking the fruit from last season. A marketer would be...
by Jeff Slater | Jul 21, 2019 | Marketing Advice, Personal Stories
Is your instinct to feel threatened or to assume best intentions? I read an email from a client. I thought he was angry. After I listened to the voice message a few days ago from a copywriter, she sounds annoyed. As I left the meeting last Thursday with some...
by Jeff Slater | Jun 20, 2019 | Marketing Advice, Marketing People, Personal Stories
Your boss asks for your opinion on a thorny marketing challenge during a meeting with colleagues. Do you tell her the unfiltered truth, or do you try and appease everyone in the room and not say what is on your mind? The colleagues who stand out from my career are...
by Jeff Slater | May 26, 2019 | Marketing Advice, Personal Stories
An email arrived in my inbox from a woman who worked at Rachel’s Brownies, the business that my wife started and we owned and operated until 1989. Annette was a young, 15-year-old girl with purplish nails who came in looking for a part-time job helping out in the...
