by Jeff Slater | May 12, 2019 | Personal Stories
Allow me a brief indulgence to share a short story that involves my almost 92-year-old mom, Steven Van Zandt, Bruce Springsteen and underwear put on backward. Unlike my other blog posts, this isn’t about marketing. But it is a story about the power of superstition,...
by Jeff Slater | May 2, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
During my career, I have launched many brands, products, and even a few companies. Some patterns emerge with each of those experiences. I have learned some powerful lessons. This list of nine reasons why your product will fail is not complete but should help frame the...
by Jeff Slater | Apr 30, 2019 | Marketing Advice, Marketing People, Personal Stories
Have you been watching the incredible James Holzhauer on Jeopardy? He is a professional gambler and has won over a million dollars including all of the top single-day amounts for one game. I think his one-day record is $130K. During the interviews, he talked about a...
by Jeff Slater | Apr 28, 2019 | Marketing Advice, Personal Stories
Watching Brene Brown’s Netflix special about shame and vulnerability got me thinking about business leadership from her framework and analysis. She is talented, witty and insightful as well as refreshingly honest and genuine. Her work involves removing the mask that...
by Jeff Slater | Apr 21, 2019 | Marketing Advice, Personal Stories
If you are searching for a new job, you are marketing a product called YOU. I received many inquiries from people asking my advice about job searches. Friends and acquaintances recognize that when they are searching for a job, they need to improve how they market...
by Jeff Slater | Apr 16, 2019 | Marketing Advice, Personal Stories
I got a call from a friend who lives in the Pacific North West. She worked in a senior marketing position for a mid-tier company and moved there about five years ago. When we spoke, she asked me for my advice. What do I do if the CEO sucks the energy out of business?...
