by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
by Jeff Slater | Mar 5, 2019 | Personal Stories
I love experiments that involve paying it forward. Recently, I sent the email below to everyone I know on LinkedIn last week. It was prompted by memories of my maternal grandfather George Ginsberg and frequent reminders from my friend Mike Schall. So far, I have heard...
by Jeff Slater | Feb 28, 2019 | Marketing People, Personal Stories
I have always admired Bill and Melinda Gates. Not because they are zillionaires but because they have worked hard at their second act with dignity and grace. Their work in Africa to help prevent malaria is legendary. Melinda Gates recently mentioned in an interview...
by Jeff Slater | Feb 24, 2019 | Foodpreneurs, Marketing Advice, Personal Stories
In 1978, my father, Jack Slater explained to my wife and me about one of the basics principles of business. At the time, we were clueless about the idea he explained to us, but we were growing our wholesale bakery called Rachel’s Brownies, and his wisdom was...
by Jeff Slater | Feb 14, 2019 | Marketing Advice, Personal Stories
I needed a new backpack and knew that I had several choices. I could drive 15 minutes to see a limited selection in a few different retail stores, or I could go online to Amazon and view hundreds of options, searchable by price, brand, size, quality, popularity,...
