by Jeff Slater | Apr 14, 2019 | Marketing Advice, Personal Stories
I don’t like to procrastinate even though the word later is in my last name. So, I decided to get my Real ID from the North Carolina DMV way ahead of the deadline. A Real ID is the new form of driver license that will be required to board a plane in late in 2020. To...
by Jeff Slater | Mar 31, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
When my friend Bob Stapleton asked me if I would speak to a group of budding entrepreneurs he was coaching through LaunchCary, I jumped at the opportunity. Bob is one of those rare human beings who seems to be a nexus of community, compassion, and connection. I was...
by Jeff Slater | Mar 21, 2019 | Marketing Advice, Marketing Start Ups, Personal Stories
How many hats do you wear at your startup? Josh runs a small technology firm near Research Triangle Park in North Carolina. When we met for lunch, he shared with me the marketing challenges facing him and how he can’t figure out a solution. I asked him to describe a...
by Jeff Slater | Mar 14, 2019 | Marketing Advice, Personal Stories
When AAA came to my Mom’s house to jump start or replace the battery in her car, and the young serviceman couldn’t find her battery, I knew something was wrong. I politely said, aren’t you trained to start batteries? He told me that every car is different. That...
by Jeff Slater | Mar 5, 2019 | Personal Stories
I love experiments that involve paying it forward. Recently, I sent the email below to everyone I know on LinkedIn last week. It was prompted by memories of my maternal grandfather George Ginsberg and frequent reminders from my friend Mike Schall. So far, I have heard...
by Jeff Slater | Feb 28, 2019 | Marketing People, Personal Stories
I have always admired Bill and Melinda Gates. Not because they are zillionaires but because they have worked hard at their second act with dignity and grace. Their work in Africa to help prevent malaria is legendary. Melinda Gates recently mentioned in an interview...
