Market Segments

Market Segments

I needed a new backpack and knew that I had several choices. I could drive 15 minutes to see a limited selection in a few different retail stores, or I could go online to Amazon and view hundreds of options, searchable by price, brand, size, quality, popularity,...
A Leap of Faith

A Leap of Faith

This is a guest post by Tony Paixão, my son-in-law about lessons learned during his unusual job search and the successful results. If you are unhappy at work and want something that aligns with your passions, Tony’s experience can help. You might get a few...
Sixty-Five

Sixty-Five

I remember waking up as a young boy on every January 23rd knowing that it was my birthday and wondering, what would the day bring? What gifts had my parents bought for me and would there be a party and a cake? How would my siblings celebrate my special day? As a...
Marketing Lessons from Bruce

Marketing Lessons from Bruce

My brother Mitch has an addiction. Fortunately, it isn’t drugs or anything evil. He can’t get enough Bruce Springsteen. Since he was a teenager, Mitch loved the music and lyrics from one of America’s great music legends from our home state, New Jersey. When I say...