by Jeff Slater | Nov 6, 2018 | Marketing Advice, Personal Stories
When the young couple looked at the choices of new TV’s at a big box store, I could see they were overwhelmed. They stood still, shaking their heads, clearly confused. They kept walking back and forth reading labels, checking out the pricing and trying to decipher...
by Jeff Slater | Nov 1, 2018 | Marketing Advice, Personal Stories
Marketing Karma – The Morning In the morning, I spent an hour helping someone I never met, didn’t know but was referred to me by a friend. I had the time and was happy to listen to her job search challenges being new to the greater Raleigh area. She recently...
by Jeff Slater | Oct 25, 2018 | Marketing Advice, Personal Stories
Poshmark: Community + Commerce Imagine digitizing your closet and putting select items up for sale that you never use. Poshmark is an online marketplace, primarily for women who are looking to purchase well-known brands but don’t want to pay retail prices or shop at...
by Jeff Slater | Oct 16, 2018 | Marketing Advice, Personal Stories
I love a simple marketing idea that is on strategy. I love it, even more, when it includes a good pun. And, if it is helping a non-profit, color me delirious. About a year ago, my friend Bob Stapleton asked me if I could come to a few meetings for a non-profit called...
by Jeff Slater | Oct 2, 2018 | Marketing Advice, Personal Stories
A friend asked me recently why I blog? She said you had written almost 1,000 posts since you started and I’m wondering what’s it for? It has got to take a lot of your time, and I don’t understand how you monetize this effort. Why do it if you aren’t getting paid? I...
by Jeff Slater | Sep 18, 2018 | Personal Stories
In North Carolina, we are experiencing Hurricane Florence this week. Fortunately, Raleigh just received a lot of rain and some wind but no significant issues. We lost power for about six hours, but we survived although I had to delay making coffee until later than...
