by Jeff Slater | Nov 18, 2018 | Marketing Advice, Personal Stories
Last June, my gardener knocked on my door. He wanted to shake my hand and tell me thank you for hiring him to cut my grass, trim my bushes and take care of my yard. He didn’t ask if I wanted to add more services. He wanted to say thank you in person and to let me know...
by Jeff Slater | Nov 11, 2018 | Marketing Advice, Personal Stories
On August 22, 2010, I published my first blog post. It was a story about vacuuming memories and was marketing therapy to help me put in writing my feelings, emotions, and curiosities. In that post, I explored how vacuuming goes deeper than cleaning a carpet when you...
by Jeff Slater | Nov 6, 2018 | Marketing Advice, Personal Stories
When the young couple looked at the choices of new TV’s at a big box store, I could see they were overwhelmed. They stood still, shaking their heads, clearly confused. They kept walking back and forth reading labels, checking out the pricing and trying to decipher...
by Jeff Slater | Nov 1, 2018 | Marketing Advice, Personal Stories
Marketing Karma – The Morning In the morning, I spent an hour helping someone I never met, didn’t know but was referred to me by a friend. I had the time and was happy to listen to her job search challenges being new to the greater Raleigh area. She recently...
by Jeff Slater | Oct 25, 2018 | Marketing Advice, Personal Stories
Poshmark: Community + Commerce Imagine digitizing your closet and putting select items up for sale that you never use. Poshmark is an online marketplace, primarily for women who are looking to purchase well-known brands but don’t want to pay retail prices or shop at...
by Jeff Slater | Oct 16, 2018 | Marketing Advice, Personal Stories
I love a simple marketing idea that is on strategy. I love it, even more, when it includes a good pun. And, if it is helping a non-profit, color me delirious. About a year ago, my friend Bob Stapleton asked me if I could come to a few meetings for a non-profit called...
