by Jeff Slater | Sep 13, 2018 | Marketing Advice, Marketing People, Personal Stories
A senior sales executive shared with me her top tips for leading a sales organization. She has worked in a range of industries and had a successful career at the frontline selling products from tacos to technology. Having sold hundreds of millions of dollars of goods...
by Jeff Slater | Sep 11, 2018 | Marketing Advice, Marketing Start Ups, Personal Stories
If you polled employee across a wide swath of companies and asked for one thing, they would like to see changed, having fewer meetings would rise to the top of everyone’s list. Let’s face it, most meetings suck. People complain about how most meetings are...
by Jeff Slater | Sep 4, 2018 | Marketing Advice, Personal Stories
There are few things in this world I hate. I do hate peas. Sorry, it is a long story. But in general, I’m not a big fan of wasting my energy on negative stuff, and hate requires a lot of work and drains the creative juices out of me. Besides peas, I do admit to hating...
by Jeff Slater | Aug 30, 2018 | Interesting Brands, Marketing Advice, Personal Stories
When you market a product or service, the worst thing you can do is to be a fence sitter. Stuck in the middle. Not on one side or the other. Caught in between. Brands are made to solve problems for particular and narrow audiences. They can’t be for everybody, or you...
by Jeff Slater | Aug 21, 2018 | Branding Issues, Marketing Advice, Personal Stories
One of my favorite assignments is to name stuff. At The Marketing Sage, I get to name companies, brands, new products, technologies, events, promotions, and taglines. Some people play video games, tennis, or do Sudoku or solve a Rubik’s cube; I like the name...
by Jeff Slater | Aug 14, 2018 | Marketing Advice, Personal Stories
When you spend money on marketing activities, your goal is to gain someone’s attention. You want to share information about a new product or service. Whatever the tactic, you are communicating about the problem that you can solve. But how can you stand out from the...
