by Jeff Slater | Aug 21, 2018 | Branding Issues, Marketing Advice, Personal Stories
One of my favorite assignments is to name stuff. At The Marketing Sage, I get to name companies, brands, new products, technologies, events, promotions, and taglines. Some people play video games, tennis, or do Sudoku or solve a Rubik’s cube; I like the name...
by Jeff Slater | Aug 14, 2018 | Marketing Advice, Personal Stories
When you spend money on marketing activities, your goal is to gain someone’s attention. You want to share information about a new product or service. Whatever the tactic, you are communicating about the problem that you can solve. But how can you stand out from the...
by Jeff Slater | Aug 7, 2018 | Marketing Advice, Personal Stories
While on vacation in Hawaii, my wife Ra El and I got to housesit. Our daughter Sarah’s colleague was away and we could stay at their lovely home for free if we took care of Murphy. Murphy Cupid Maloney was a 6-month old mastiff puppy that weighed in at around 60...
by Jeff Slater | Jul 29, 2018 | Marketing Advice, Personal Stories
As a graduate student in 1976 at Annenberg’s School of Communication at The University of Pennsylvania, I immersed myself in daily intellectual challenges. Surrounded by ridiculously smart people with undergraduate degrees in anthropology, sociology, linguistics,...
by Jeff Slater | Jul 22, 2018 | Personal Stories
Our oldest daughter Sarah got married this weekend in Hawaii where she has lived since 2006. It has been a fantastic week of ceremony, celebration and celestial happiness. I’m taking a few days off from writing my marketing blog so that I can be present and in the...
by Jeff Slater | Jul 15, 2018 | Branding Issues, Marketing Advice, Personal Stories
Brands have to wrestle with reality and its perception every day. Products can be positioned as fake, artificial or nasty by competitors causing brand managers to be on the defense and reactive. Or, products can be positioned as authentic, real and good by your brand...
