by Jeff Slater | Aug 7, 2018 | Marketing Advice, Personal Stories
While on vacation in Hawaii, my wife Ra El and I got to housesit. Our daughter Sarah’s colleague was away and we could stay at their lovely home for free if we took care of Murphy. Murphy Cupid Maloney was a 6-month old mastiff puppy that weighed in at around 60...
by Jeff Slater | Jul 29, 2018 | Marketing Advice, Personal Stories
As a graduate student in 1976 at Annenberg’s School of Communication at The University of Pennsylvania, I immersed myself in daily intellectual challenges. Surrounded by ridiculously smart people with undergraduate degrees in anthropology, sociology, linguistics,...
by Jeff Slater | Jul 22, 2018 | Personal Stories
Our oldest daughter Sarah got married this weekend in Hawaii where she has lived since 2006. It has been a fantastic week of ceremony, celebration and celestial happiness. I’m taking a few days off from writing my marketing blog so that I can be present and in the...
by Jeff Slater | Jul 15, 2018 | Branding Issues, Marketing Advice, Personal Stories
Brands have to wrestle with reality and its perception every day. Products can be positioned as fake, artificial or nasty by competitors causing brand managers to be on the defense and reactive. Or, products can be positioned as authentic, real and good by your brand...
by Jeff Slater | Jul 8, 2018 | Marketing Advice, Personal Stories
I’m not particularly handy so going into Home Depot is a bit daunting to me. But I knew I needed to replace a leaky faucet in the kitchen and required some faucet and plumbing advice. Like most purchases these days, I did my research online so that I knew what...
by Jeff Slater | Jul 1, 2018 | Marketing Advice, Marketing People, Personal Stories
A Balance Sheet of Human Equity Fifteen years ago, I was interviewed to be the President of a well-known specialty Jewish bakery company called Manischewitz. The job was in New York, and I was living in North Carolina. By happenstance, my father’s college roommate,...
