by Jeff Slater | Jun 26, 2018 | Marketing Advice, Personal Stories
This past month, I witnessed three examples of clients or colleagues following a simple marketing tip I shared with them to help them achieve their goals. I called it Vitamin N(etwork) and has to do with reconnecting. One person was thinking about switching careers...
by Jeff Slater | Jun 17, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
A marketing plan is a lot like scaling a mountain and should answer three questions: Where are we now? Where is our brand’s today’s – what is the current situation? Where are we going? The direction must align with the business’ vision and mission. How will we get...
by Jeff Slater | Jun 14, 2018 | Marketing Advice, Personal Stories
When I brought my damaged suitcase to a new shoe and luggage repair store, I didn’t expect to find a marketing lesson in customer service and pricing. I’m so glad I didn’t read the online reviews first. They were terrible. The owners, an older Asian...
by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
by Jeff Slater | May 29, 2018 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
Client: Can you help my startup market a revolutionary new cleaning agent? Me: Maybe. Who is your target? Client: Everyone. Me: Then I can’t help. If you want my help, let’s narrow your target and become much more specific? Client: But why would I want to leave...
by Jeff Slater | May 27, 2018 | Branding Issues, Marketing Advice, Personal Stories
Can you emphasize a statistic, number or fact about your brand that competitors ignore? I don’t often think about an air spray freshener regarding hours of odor-free living. I think of the 6 oz in the spray. But the folks at Glade emphasized how long you’ll experience...
