by Jeff Slater | Jul 8, 2018 | Marketing Advice, Personal Stories
I’m not particularly handy so going into Home Depot is a bit daunting to me. But I knew I needed to replace a leaky faucet in the kitchen and required some faucet and plumbing advice. Like most purchases these days, I did my research online so that I knew what...
by Jeff Slater | Jul 1, 2018 | Marketing Advice, Marketing People, Personal Stories
A Balance Sheet of Human Equity Fifteen years ago, I was interviewed to be the President of a well-known specialty Jewish bakery company called Manischewitz. The job was in New York, and I was living in North Carolina. By happenstance, my father’s college roommate,...
by Jeff Slater | Jun 26, 2018 | Marketing Advice, Personal Stories
This past month, I witnessed three examples of clients or colleagues following a simple marketing tip I shared with them to help them achieve their goals. I called it Vitamin N(etwork) and has to do with reconnecting. One person was thinking about switching careers...
by Jeff Slater | Jun 17, 2018 | Branding Issues, Marketing Advice, Marketing Start Ups, Personal Stories
A marketing plan is a lot like scaling a mountain and should answer three questions: Where are we now? Where is our brand’s today’s – what is the current situation? Where are we going? The direction must align with the business’ vision and mission. How will we get...
by Jeff Slater | Jun 14, 2018 | Marketing Advice, Personal Stories
When I brought my damaged suitcase to a new shoe and luggage repair store, I didn’t expect to find a marketing lesson in customer service and pricing. I’m so glad I didn’t read the online reviews first. They were terrible. The owners, an older Asian...
by Jeff Slater | Jun 3, 2018 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
A client wanted to find a way to meet with buyers in the food industry and be remembered. They had a brand that offered Tom’s style, one-for-one approach. For every one of their products purchased, they donated one to a family in need. They asked me to help them...
