by Jeff Slater | May 24, 2018 | Interesting Brands, Marketing Advice, Personal Stories
What if you had to manage an extremely challenging business problem, and a consultant said that their company had a methodology to help your organization make significant, measurable progress toward your goal in 100 days? How would you respond? Me too. I’d be...
by Jeff Slater | May 15, 2018 | Marketing Advice, Personal Stories
Resumes are stories you tell about yourself. Where you have been, what you have done and why you can help a prospective employer. They require customization to make them fit a new culture, business, and opportunity. Marketing yourself requires treating a prospective...
by Jeff Slater | Apr 24, 2018 | Marketing Advice, Personal Stories
In the last sixty days, I have conducted about 30 discovery interviews with several clients. The goal of the work is to understand how internal or external stakeholders feel about products, services, and activities associated with their brands. My goal in conducting...
by Jeff Slater | Apr 22, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1978, clinical psychologists Pauline Clance and Suzanne Imes coined the phrase imposter syndrome. It is a pattern where people doubt their accomplishments and have an internal fear of being seen as a fraud. Early research focused on women, but this syndrome affects...
by Jeff Slater | Apr 19, 2018 | Foodpreneurs, Marketing Start Ups, Personal Stories
For months, Grubhub has been running an ad campaign to get consumers to try their app. Download and order food from local restaurants delivered to your door. The ads over glorify their promise and set the expectation for food to show up as an Uber. Quickly. Easily. At...
by Jeff Slater | Mar 8, 2018 | Interesting Brands, Marketing Advice, Personal Stories
The CEO, CMO, and COO all told me the same story. They believed that their signature product was no longer relevant to their market. Worried about customers leaving, they asked for some help to fix that problem. But the data said something else. After a painstaking...
