by Jeff Slater | Feb 18, 2018 | Marketing Advice, Marketing People, Personal Stories
In 1970, my father told me that I needed to get a job to help pay for gas and insurance on my new car. I planned to buy a car with my bar mitzvah money. In his understated way, Dad was trying to teach me a lesson about appreciating the value of money, hard work and...
by Jeff Slater | Feb 13, 2018 | Marketing Advice, Personal Stories
For more than twenty years, I have been getting my haircut at the same place not far from my home. Lindsay, who cuts my hair today is both talented and a pleasure to connect with every six weeks. She knows how I like my haircut and we always talk about food, cooking,...
by Jeff Slater | Feb 4, 2018 | Marketing Advice, Personal Stories
I don’t like repeating myself, but sometimes it is necessary. Consultants from all disciplines need to conduct discovery sessions to help them understand the challenges a company faces. Through open-ended questions, insights can emerge the will help define the problem...
by Jeff Slater | Feb 1, 2018 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
As the winery executive walked down the Unified tradeshow aisle, she stopped, looked at a banner sign with a headline and declared, “that’s my problem.” The sign said, BREAK YOUR EXCEL HABIT. My client, Business Impact from Chapel Hill, NC consists of a team of data...
by Jeff Slater | Jan 18, 2018 | Marketing Advice, Marketing Books, Personal Stories
James Altucher is a writer, podcaster, and wonderfully strange entrepreneur. I read his books, listen to his podcast, and he makes me think about a lot of stuff related to business, marketing, and life. There are two words that sum up his philosophy, choose yourself....
by Jeff Slater | Jan 6, 2018 | Marketing Advice, Personal Stories
On Monday, January 8, 2018, at 8 PM, my daughter Fanny will be on the Cooking Channel’s top show called THE BEST THING I EVER ATE. The episode is all about Life Changers. I’m a little excited! She will tell the story about Wilmington’s premier restaurant called...
