by Jeff Slater | Jan 18, 2018 | Marketing Advice, Marketing Books, Personal Stories
James Altucher is a writer, podcaster, and wonderfully strange entrepreneur. I read his books, listen to his podcast, and he makes me think about a lot of stuff related to business, marketing, and life. There are two words that sum up his philosophy, choose yourself....
by Jeff Slater | Jan 6, 2018 | Marketing Advice, Personal Stories
On Monday, January 8, 2018, at 8 PM, my daughter Fanny will be on the Cooking Channel’s top show called THE BEST THING I EVER ATE. The episode is all about Life Changers. I’m a little excited! She will tell the story about Wilmington’s premier restaurant called...
by Jeff Slater | Dec 28, 2017 | Personal Stories
When my Mom turned 90 last May, we had a big family celebration for her at my brother and sister-in-law’s home in New Jersey. The invitations said – 90 is the new 18. We showed a mini-documentary that my wife Ra El and I made about my mom, Bea Slater, that told the...
by Jeff Slater | Dec 27, 2017 | Marketing Advice, Personal Stories
On August 8, 2010, I started to blog about marketing. My first post was about vacuuming and how an ordinary activity can have an emotional connection. Since that date, I have written 865 posts mostly focused on marketing topics. Almost a half a million words later, I...
by Jeff Slater | Dec 14, 2017 | Marketing Advice, Marketing People, Personal Stories
In 2017, I helped several people market themselves for marketing positions. Most of this was pro bono work helping friends or their contacts. I love doing this and feel privileged that people ask for my assistance. Hiring new marketing talent was always something I...
by Jeff Slater | Dec 7, 2017 | Marketing People, Personal Stories
Of all the challenges marketers face, getting the attention of their target audience is the most difficult task. The increase in distractions, demand on our time and noise in the marketplace is deafening. How can you stay relevant and valuable? You know customers are...
