by Jeff Slater | Jun 12, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I have been fortunate to have worked with some extraordinary entrepreneurs in my career. Some were short-term projects like working with Ben Cohen from Ben & Jerry’s when we made a Rachel’s Brownies Ice Cream together. Another was with digital...
by Jeff Slater | May 22, 2017 | Marketing Advice, Personal Stories
My mom turns 90 today, May 22, 2017. She was born in Philadelphia in 1927, the same day that Lindbergh landed in Paris. If you have thirty seconds, would you send a Happy Birthday email to wish to her at bea.slater@gmail.com? Yes, she uses email, has an Instagram...
by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | May 12, 2017 | Marketing Advice, Personal Stories
I love video. They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company...
by Jeff Slater | May 5, 2017 | Branding Issues, Marketing Advice, Personal Stories
I guess I’m a dream builder who loves a challenge. Over thirty years, I have helped to name products that were formerly commodities that needed a creative brand that told a story. A toy can’t be called pieces of foam to build a pirate ship. It needs a name...
by Jeff Slater | Apr 10, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
It is so easy to be disappointed by a brand’s inconsistent behavior. Their ads say one thing but your experience is the opposite. But I notice when someone cares about their brand. How closely are you paying attention? Trust, promises, and details matter. Trust,...
