by Jeff Slater | May 19, 2017 | Branding Issues, Interesting Brands, Marketing Advice, Personal Stories
Did you know that when I first joined my last employer in 2005, I sat through meeting after meeting jotting down notes under the heading; I didn’t know that. The list kept growing and growing over a few months, and I was surprised to learn that we weren’t sharing some...
by Jeff Slater | May 12, 2017 | Marketing Advice, Personal Stories
I love video. They are so powerful at communicating a simple message that it is surprising to me that more businesses don’t invest more in using them to tell their story. When done well, they can consistently communicate a brand message or to explain what a company...
by Jeff Slater | May 5, 2017 | Branding Issues, Marketing Advice, Personal Stories
I guess I’m a dream builder who loves a challenge. Over thirty years, I have helped to name products that were formerly commodities that needed a creative brand that told a story. A toy can’t be called pieces of foam to build a pirate ship. It needs a name...
by Jeff Slater | Apr 10, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
It is so easy to be disappointed by a brand’s inconsistent behavior. Their ads say one thing but your experience is the opposite. But I notice when someone cares about their brand. How closely are you paying attention? Trust, promises, and details matter. Trust,...
by Jeff Slater | Apr 5, 2017 | Marketing Advice, Personal Stories
My daughters have been urging me to get rid of my subscription to Netflix disks and to just stream for at least two years. I’m not exactly sure why I delayed but it has something to do with being digitally insecure. On Friday, I took the leap and bought an inexpensive...
by Jeff Slater | Apr 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I meet a lot of entrepreneurs who are confused. Some are running lifestyle businesses that would stop without them. They tend to be undercapitalized, and the company runs them. I like to ask them if they are trying to run a lifestyle versus growth business? Others are...
