by Jeff Slater | Mar 31, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
When Jules wanted to open a coffee shop, she knew that it had to be different. It needed an edge. In fact, she needed to be close to the edge to avoid the humdrum, dull, boring center. Her approach was to create a coffee shop built around business networking. The...
by Jeff Slater | Mar 22, 2017 | Marketing Advice, Marketing People, Personal Stories
This past week, I got to speak at NC State to 350 students. The class was an Introduction To Marketing, and it was a real privilege and pleasure to share my Ten Simple Lessons about Marketing presentation. After the class, about a dozen students came up to the front...
by Jeff Slater | Mar 6, 2017 | Marketing Advice, Personal Stories
For forty-five minutes, the CEO at a new client explained her organization to me. I had read through their collateral and website but still didn’t understand what they did. A framework was missing to help me see the big picture. I didn’t get it how all the...
by Jeff Slater | Feb 17, 2017 | Marketing Advice, Personal Stories
There is a remarkably simple exercise that I share with clients to help them understand storytelling for their brand. It involves shoes. I like to bring several pairs of shoes into a conference room and to ask what is the story each of the people wearing these shoes...
by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
