by Jeff Slater | Apr 5, 2017 | Marketing Advice, Personal Stories
My daughters have been urging me to get rid of my subscription to Netflix disks and to just stream for at least two years. I’m not exactly sure why I delayed but it has something to do with being digitally insecure. On Friday, I took the leap and bought an inexpensive...
by Jeff Slater | Apr 3, 2017 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
I meet a lot of entrepreneurs who are confused. Some are running lifestyle businesses that would stop without them. They tend to be undercapitalized, and the company runs them. I like to ask them if they are trying to run a lifestyle versus growth business? Others are...
by Jeff Slater | Mar 31, 2017 | Foodpreneurs, Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
When Jules wanted to open a coffee shop, she knew that it had to be different. It needed an edge. In fact, she needed to be close to the edge to avoid the humdrum, dull, boring center. Her approach was to create a coffee shop built around business networking. The...
by Jeff Slater | Mar 22, 2017 | Marketing Advice, Marketing People, Personal Stories
This past week, I got to speak at NC State to 350 students. The class was an Introduction To Marketing, and it was a real privilege and pleasure to share my Ten Simple Lessons about Marketing presentation. After the class, about a dozen students came up to the front...
by Jeff Slater | Mar 6, 2017 | Marketing Advice, Personal Stories
For forty-five minutes, the CEO at a new client explained her organization to me. I had read through their collateral and website but still didn’t understand what they did. A framework was missing to help me see the big picture. I didn’t get it how all the...
by Jeff Slater | Feb 17, 2017 | Marketing Advice, Personal Stories
There is a remarkably simple exercise that I share with clients to help them understand storytelling for their brand. It involves shoes. I like to bring several pairs of shoes into a conference room and to ask what is the story each of the people wearing these shoes...
