by Jeff Slater | Feb 3, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I plan on donating more of my time to help my community at no charge for my marketing services. My marketing consulting business is off to a great start since it began last July. I work with food, beverage and industrial clients along with non-profits...
by Jeff Slater | Feb 1, 2017 | Branding Issues, Marketing Advice, Personal Stories
Occasionally, I get to speak to business owners who are interested in learning how to make marketing work for them. I start at a strategic level so we don’t get lost in tactics but occasionally provide some practical tips too. I want the audience to see the big...
by Jeff Slater | Jan 25, 2017 | Personal Stories
January 25, 2017 Harris Teeter Inc. Attn: Customer Relations PO Box 10100 Matthews, NC 28106-0100 Dear Harris Teeter Grocery Store, I know – where the heck have I been? I’m sorry I haven’t been at your store for a few years except for the occasional visit. I...
by Jeff Slater | Jan 14, 2017 | Personal Stories
For those of you who have followed my daughter Fanny’s food journey, her Food Network debut is Sunday, January 15th at 11 am. The show is called KITCHEN SINK and will be replayed on Monday on Food Network at 1:00 PM. She will be in most of the episodes as a...
by Jeff Slater | Jan 4, 2017 | Marketing Advice, Marketing Start Ups, Personal Stories
I have worked for three companies who have failed at implementing CRM or customer relationship management systems. What went wrong? Why didn’t these projects succeed? Could marketing have played a role in making these project work and avoided having CRM plans...
by Jeff Slater | Dec 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
The world has wild and crazy ideas waiting to be borrowed or gently stolen. Some businesses get started based on an absurd idea. They can be so off-the-wall that everyone laughs at them until you start making money, get coverage in major news outlets and become the...
