by Jeff Slater | Nov 25, 2016 | Branding Issues, Marketing Advice, Personal Stories
Companies often have wordy vision and mission statements hanging on the wall to help those who have trouble sleeping at night. Boring blah, blah blah. I have never been a fan of anything longer than a few words or a phrase to encapsulate a business’ WHY. What I do...
by Jeff Slater | Nov 16, 2016 | Branding Issues, Marketing Advice, Personal Stories
A small unexpected box appeared at Samuel’s mailbox at work. Unlike the 321 emails that came into his inbox, he grabbed it and spent a few minutes opening it and looking inside. He held the sample in his hand and read the short, 3-point post-it-note that explains the...
by Jeff Slater | Oct 31, 2016 | Marketing Advice, Personal Stories
During some recent travel, I had three bad experiences and one delightful one with the different faces of several brands. A Raleigh Uber driver whose car trunk was filled with so many personal things, that I could barely fit my luggage in his trunk. It was an Uber...
by Jeff Slater | Oct 17, 2016 | Marketing Advice, Marketing People, Personal Stories
After a few hours of phone screens, a mid-west company flew several candidates to their headquarters. The job seekers had a full-day of interviews talking to various executives and managers within the organization. Each of the three finalists spent at least ten hours...
by Jeff Slater | Oct 14, 2016 | Marketing Advice, Marketing People, Personal Stories
When the owner of a group of quick change oil stores wanted to reconsider how they market themselves, the first question I asked was, what does success look like and do you have a marketing report card? How will they measure the change in the short, medium and...
by Jeff Slater | Sep 28, 2016 | Foodpreneurs, Marketing Start Ups, Personal Stories
Over the last few months, I interviewed ten owners of small to mid-sized food and beverage companies to learn more about their marketing efforts. Some companies are in their first year while others are in their second decade. Having built a food business with my wife,...
