by Jeff Slater | Sep 16, 2016 | Marketing Advice, Personal Stories
Imagine a construction team showing up without a blueprint to tell them what to build? Imagine a ship without a captain or a bus without a driver. Without someone with a map or plan, your marketing team may be busy but going in too many directions that aren’t...
by Jeff Slater | Sep 2, 2016 | Foodpreneurs, Marketing Advice, Marketing People, Personal Stories
I attended a local marketing club (The Triangle Marketing Club Meetup) last night and heard Brad Grantham, an associate VP from French | West | Vaughn deliver a speech on PR. FWV is the largest privately held PR firm in the southeast, and I am a former client. (see...
by Jeff Slater | Aug 31, 2016 | Marketing Advice, Personal Stories
How are you staying current with the marketing world? Don’t tell me you are too busy at work to keep learning because your boss has filled your plate with unrealistic deadlines. Marketing professionals need to own their recharging activities. You can’t rely on...
by Jeff Slater | Aug 29, 2016 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
We pour massive amounts of time into creating a brand. But when you think of your brand on a conveyor belt heading toward next year and the future – all bets are off. Your customer’s needs will change, and your competitors will respond, and your channels of...
by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
