by Jeff Slater | Aug 24, 2016 | Foodpreneurs, Interesting Brands, Marketing People, Personal Stories
I had coffee with a friend who has a fantastic bakery business called Anna’s Gourmet Goodies. Chris and I connected many years ago when we connected through a mutual friend. Since I had a bakery business in my past life, we always find fun things to talk about and to...
by Jeff Slater | Aug 22, 2016 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
How can you make sense of what social media channel is right for your business? Should you focus on one or all of them? How do you sort through the multitude of choices and how do you measure – or at least attempt to measure ROI? Is this even the right question to be...
by Jeff Slater | Aug 19, 2016 | Marketing Advice, Personal Stories
A client was struggling with a problem. She kept hearing her SAAS (software as a service) customers complaining about problems. She knew how to fix the problems, but her senior leadership was unwilling to listen to her explanation of the root cause. Management...
by Jeff Slater | May 27, 2016 | Marketing Advice, Personal Stories
Why hasn’t anyone created supermarkets designed for senior citizens? Think about it. Most supermarkets are for everyone, but seniors have unique needs. They are less mobile, usually prefer to buy in smaller quantities and may have difficulty seeing and hearing....
by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
by Jeff Slater | May 13, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
I had an idea that I want to offer to readers of my blog. Hire me for a marketing consulting project and I’ll donate several free hour of advice to the charity or non-profit of your choice. When I tried this on a small scale about a year ago, the response was...
