by Jeff Slater | Aug 19, 2016 | Marketing Advice, Personal Stories
A client was struggling with a problem. She kept hearing her SAAS (software as a service) customers complaining about problems. She knew how to fix the problems, but her senior leadership was unwilling to listen to her explanation of the root cause. Management...
by Jeff Slater | May 27, 2016 | Marketing Advice, Personal Stories
Why hasn’t anyone created supermarkets designed for senior citizens? Think about it. Most supermarkets are for everyone, but seniors have unique needs. They are less mobile, usually prefer to buy in smaller quantities and may have difficulty seeing and hearing....
by Jeff Slater | May 25, 2016 | Marketing Advice, Marketing People, Personal Stories
In the last thirty days, I have had several conversations with friends I have worked with over the last thirty years. A theme emerged from this handful of discussions that was flattering but also an opportunity to share a few important insights. Apparently, I’m...
by Jeff Slater | May 13, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
I had an idea that I want to offer to readers of my blog. Hire me for a marketing consulting project and I’ll donate several free hour of advice to the charity or non-profit of your choice. When I tried this on a small scale about a year ago, the response was...
by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | May 4, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
This post is a chance to respond to a few of the questions that come to me from business owners, brand managers, and interested readers. If you have issues and would like a perspective, you can reach at jeffreylynnslater@gmail.com You can reach me via Twitter to...
