by Jeff Slater | Apr 27, 2016 | Advertising, Marketing Advice, Personal Stories
A recent business to business (B2B) client asked me where they should spend their advertising dollars to grow their business. They thought about running ads in industry trade magazines or possibly buying space in an industry directory that lists thousands of suppliers...
by Jeff Slater | Apr 11, 2016 | Marketing Advice, Personal Stories
As I listened to yet another podcast about marketing, I couldn’t believe that the person interviewed kept referring to the people he wanted to sell to as a target. He wasn’t interested in them as people, and that was evident from his language. What happens when we...
by Jeff Slater | Mar 23, 2016 | Personal Stories
It isn’t digital-first technology but it is one of the most underused, and powerful marketing weapons I know. The stunningly simple, handwritten thank you note is still not appreciated by most businesses yet it’s a simple way to emotionally connect to your customer....
by Jeff Slater | Mar 16, 2016 | Advertising, Marketing Advice, Personal Stories
Some companies love to bring in outsiders, consultants, and external agencies. Others never do. What is the cultural difference between these types of business? Often businesses have a vested interested to fully buy-in to their belief system. They don’t want outsiders...
by Jeff Slater | Mar 11, 2016 | Personal Stories
In 1985, my wife and I were invited to meet President Reagan and to have lunch with him. I have shared the full story about that day on my blog, and you can read it here. But there is a sweet little post script to the story that came to mind after I learned of Nancy...
by Jeff Slater | Mar 2, 2016 | Marketing Advice, Marketing People, Personal Stories
I didn’t want to buy a car. I was happy driving my twenty-year-old Infiniti. Then ice happened in Raleigh, and I had a little slip and slide on the interstate. I wasn’t injured. Damaged beyond repair, my twenty-year-old J-30 was history. Hello Carmax, Hello, Mohammed...
