by Jeff Slater | May 11, 2016 | Marketing Advice, Marketing People, Personal Stories
Do you build into your business process a way to stay human and personal? Can you say hello, on a first name basis every time you engage with a client? When I pick up my dry cleaning, I am always surprised that the owner remembers my name. I don’t come in that often,...
by Jeff Slater | May 4, 2016 | Marketing Advice, Marketing Start Ups, Personal Stories
This post is a chance to respond to a few of the questions that come to me from business owners, brand managers, and interested readers. If you have issues and would like a perspective, you can reach at jeffreylynnslater@gmail.com You can reach me via Twitter to...
by Jeff Slater | Apr 27, 2016 | Advertising, Marketing Advice, Personal Stories
A recent business to business (B2B) client asked me where they should spend their advertising dollars to grow their business. They thought about running ads in industry trade magazines or possibly buying space in an industry directory that lists thousands of suppliers...
by Jeff Slater | Apr 11, 2016 | Marketing Advice, Personal Stories
As I listened to yet another podcast about marketing, I couldn’t believe that the person interviewed kept referring to the people he wanted to sell to as a target. He wasn’t interested in them as people, and that was evident from his language. What happens when we...
by Jeff Slater | Mar 23, 2016 | Personal Stories
It isn’t digital-first technology but it is one of the most underused, and powerful marketing weapons I know. The stunningly simple, handwritten thank you note is still not appreciated by most businesses yet it’s a simple way to emotionally connect to your customer....
by Jeff Slater | Mar 16, 2016 | Advertising, Marketing Advice, Personal Stories
Some companies love to bring in outsiders, consultants, and external agencies. Others never do. What is the cultural difference between these types of business? Often businesses have a vested interested to fully buy-in to their belief system. They don’t want outsiders...
