by Jeff Slater | Feb 24, 2016 | Marketing Advice, Marketing People, Personal Stories
You get the question all the time. What do you do for a living? It is inescapable. Although I never define myself by what I do, still our jobs are a big part of life story. You can’t avoid it. “I am a proud member of the marketing community.” I say it proudly even...
by Jeff Slater | Feb 2, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
If you live in or near the Triangle region of North Carolina, join me at The Triangle Marketing Club Meeting on February 23 at 6:00 PM. This is a FREE EVENT. I’ll be speaking about Ten Simple Lessons to Market Your Brand. It is a privilege to be asked to...
by Jeff Slater | Jan 27, 2016 | Marketing Advice, Personal Stories
The company I work for uses a travel agency to help us schedule flights and leverage some volume purchasing. This past week, I had to rebook my flights back from Germany to the U.S. due to the big storm on the east coast. Had I called the carrier (American), I...
by Jeff Slater | Jan 25, 2016 | Marketing Advice, Personal Stories
When you are trying to push for real change and progress in an organization, you need to get beyond your comfort zone. We marketers tend to enjoy staying in a warm, cappuccino-like risk-free zone. In a recent offsite meeting, the company I work for did exactly this...
by Jeff Slater | Jan 11, 2016 | Foodpreneurs, Marketing Advice, Marketing Start Ups, Personal Stories
Do you keep asking the same question every day to understand a problem? Tony Xu does. His business, Door Dash is a foodie’s dream – to allow you to get food delivered to your home or office. Think Uber meets restaurants. He worries how to keep the ice cream cold...
by Jeff Slater | Dec 21, 2015 | Marketing Advice, Personal Stories
Did you Achieve Your Goals in 2015? You start each year with unbridled enthusiasm and a game plan. 2015 was the year you expected to take share from your competitors or enter a new market. You had many new products that your team introduced and a spanking new ad...
