by Jeff Slater | Nov 2, 2015 | Interesting Brands, Personal Stories
Getting your tires aligned is a thankless, boring activity. But this week, it illustrated a lesson in how a brand becomes real by the small actions you observe. Tireless Empathy I had to wait about ninety minutes to have my tires rotated and aligned this week in a...
by Jeff Slater | Oct 19, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
When you think about marketing commodities like water, gasoline or copper, you realize that any brand or service can be made special. There are many ways to differentiate the actual product from the way you sell and position it to your targeted consumer. I counted...
by Jeff Slater | Oct 16, 2015 | Marketing Advice, Marketing Start Ups, Personal Stories
I think I have read 10,132 entry level resumes in my career. Well, maybe not exactly but it feels that way. During my career hiring new talent, I’m often surprised at how poorly these resumes market the individual applying for a marketing job. When asked for advice,...
by Jeff Slater | Oct 14, 2015 | Marketing Advice, Personal Stories
With apologies to my vegan friends, sometimes it is really difficult to eat an elephant. You have to take one bite at a time. Marketing is an incremental sport that requires you to begin. You need to start and get things rolling so that you have a little forward...
by Jeff Slater | Oct 9, 2015 | Advertising, Interesting Brands, Personal Stories
There was a funny routine on Saturday Night Live where Hillary Clinton played a bartender talking to an actress, playing Hillary Clinton. Aside from the benefit of showing Hillary’s human side, it made me think about sitting down and having a meeting with your brand....
by Jeff Slater | Sep 25, 2015 | Marketing Advice, Marketing People, Personal Stories
Seth Godin is one of my marketing heroes. Watch this remarkable forty five minute speech he gave at a marketing conference called INBOUND. It isn’t as much about marketing as it it about being human, connecting with people and being your genuine self. He inspires me...
