by Jeff Slater | Jul 24, 2015 | Advertising, Interesting Brands, Marketing Advice, Personal Stories
Marketing is different from branding. Marketing is a series of tactics. Branding is residue of the strategy. Marketing is a series of actions that PUSHES the consumer or business along to buy your product. Branding is about creating A MAGNETIC PULL that creates loyal...
by Jeff Slater | Jul 22, 2015 | Marketing Advice, Personal Stories
I had to get a tire replaced so I dropped my car at a shop. Since it was early, I walked over to the local bagel place to get shmear and to catch up on emails. I was stopped in my tracks as I walked along the side of this restaurant. The stench was way beyond bad. It...
by Jeff Slater | Jul 17, 2015 | Marketing Advice, Personal Stories
I work hard at being clear, understood and a skilled communicator. This is true of my personal as well as my professional life. I am consistently rated as outstanding at communications during performance reviews and with my consulting clients. Writing clearly is...
by Jeff Slater | Jul 13, 2015 | Marketing Advice, Marketing People, Personal Stories
Lisa Gross missed out on some important experiences like cooking with a grandparent, who could tell stories about life in the old country while sharing a classic recipe from back home. It was this gap that helped her create an inspired business idea called League of...
by Jeff Slater | Jul 1, 2015 | Advertising, Marketing Advice, Personal Stories
I was wandering through Whole Foods doing a little shopping, and I went over to the seafood counter to buy some salmon. In front of me was a whole octopus in all its odd and freaky glory. I wondered who buys this stuff and what do they do with it. And then, a...
by Jeff Slater | Jun 26, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Whole Foods, a brand I greatly admire, feels a challenge in their markets and in the stock market. Their growth isn’t what it was, and they often have to overcome the burden of the ‘whole paycheck’ image. So they recently announced that they would offer a new type of...
