by Jeff Slater | Jun 24, 2015 | Marketing Advice, Marketing People, Personal Stories
No one wants to be called a dummy. Today every brand needs to have a public spokesperson for media interviews. They need to be trained and capable of consistently answering the media’s questions. However, managing your brand’s reputation requires something different...
by Jeff Slater | Jun 22, 2015 | Interesting Brands, Marketing Advice, Personal Stories
Starting any business is difficult. There are so many things you must do. But, there are an equal amount of things you shouldn’t do. Nine things NOT TO DO if you start a food business. Don’t ask your friends and family for their opinion about the product. They...
by Jeff Slater | Jun 17, 2015 | Marketing Advice, Personal Stories
Please Stop Doing This on Linkedin Dear Jeff, Thanks for accepting my invitation to connect. I want to see if you are available to speak to me so that I can tell you about my company, our services and why I think your business needs our help. I looked at your...
by Jeff Slater | Jun 8, 2015 | Marketing Advice, Personal Stories
I have been traveling on business to Europe this past week. Since I don’t speak French or Italian, I am often at the mercy of a sign or pictograph for information. As I was buck naked about to get into the shower, I was faced with my first challenge in the south of...
by Jeff Slater | May 29, 2015 | Interesting Brands, Marketing Advice, Marketing People, Personal Stories
Brands are in a fight for attention. They need to go beyond collecting reams of data to understand how a consumer engages with a product or service. Big data doesn’t trump emotions and values. You can’t just talk about features of your product anymore. At the...
by Jeff Slater | May 22, 2015 | Marketing Advice, Personal Stories
I had a request for marketing advice from a budding entrepreneur who wanted to start a restaurant. He loved to cook and was excited about the challenge. But he knew he had to think about the marketing of the business before he sautéed his first shitake mushroom. He...
