by Jeff Slater | May 13, 2021 | Marketing People, Personal Stories
Last week I reconnected with a friend who I worked with many times over my career. Chris Nunes just recently sold his NY- based packaging design firm and we got the chance to catch up on a range of family and business issues. Although our call got interrupted by a...
by Jeff Slater | May 9, 2021 | Personal Stories
Last week at Basecamp, a 57 person, Chicago-based software company, they had a bit of a family feud. Their leadership announced that they didn’t want political discussions going on at their office or in company online meetings. As a result, a third of their...
by Jeff Slater | May 2, 2021 | Marketing Advice, Personal Stories
In a recent negotiation over fees with a food-industry client, I spent most of my time asking questions and probing for information about budget, authority, and needs. I avoided giving an ultimatum and turned the negotiation into more of an information-gathering...
by Jeff Slater | Apr 8, 2021 | Marketing Advice, Personal Stories
At times I provoke trouble – sort of marketing provocateur. I enjoy being the one saying – hey, can we talk about the elephant in the room? I’m not talking about getting into trouble, but if I am in a meeting, I like to take a step back and ask, why are we doing...
by Jeff Slater | Mar 18, 2021 | Personal Stories
A personal remembrance of my beloved Aunt Annette, my creative muse. She has been gone for almost fourteen years, but I still think about her every day. As a child, I always had a net to catch me when I had a challenge. This safety net was my beloved Aunt Annette, my...
by Jeff Slater | Mar 7, 2021 | Personal Stories
I’m thrilled to announce that I am NOT starting a podcast. That’s right. I’m not starting a podcast and I’m excited to share this news with you. Disappointed? I know most announcements are about things you are doing – but I believe deeply in staying...
