by Jeff Slater | Nov 24, 2020 | Marketing Advice, Personal Stories
A sage life philosophy is thanks giving. It is a way of being in the world where you appreciate all the grace and bounty in your life. To practice thanks giving, try to help someone each day who could use some assistance. Sometimes, thanks giving involves extending a...
by Jeff Slater | Nov 10, 2020 | Marketing Advice, Personal Stories
A friend is under consideration for a senior leadership position with a non-profit. He asked for my assistance in putting together his presentation to the hiring managers. In this case, it was a board of directors, and he had to present for fifteen minutes about...
by Jeff Slater | Oct 11, 2020 | Branding Issues, Foodpreneurs, Marketing Advice, Personal Stories
The first time I met my friend Tom Barbitta, we were arch competitors in the highly competitive meat snack world. Yes, meat snacks can get nasty. At the time, I was the EVP of Marketing for GoodMark Foods, who owned the Slim Jim brand, and Tom headed up Oberto’s...
by Jeff Slater | Sep 15, 2020 | Foodpreneurs, Interesting Brands, Marketing Advice, Personal Stories
Over the last month, three emails came to me about Rachel’s Brownies from enduring fans who were wildly ecstatic about our brand. Rachel’s Brownies was a business my wife started, and we built together from 1975-1989. These enduring fans find us either directly...
by Jeff Slater | Aug 18, 2020 | Marketing Advice, Personal Stories
On a recent consulting project, I ran into so many acronyms that I found myself continually Googling to understand what everyone was talking about. Of course, an abbreviation is a shorthand or common language, so instead of spending three seconds saying quarterly...
by Jeff Slater | Aug 11, 2020 | Marketing Advice, Marketing People, Personal Stories
Stop Calling Me A Human Resource My head exploded last Thursday. A new prospect reached out to me for some help with a marketing project. Robert spent an hour talking about his human resources as if they were assets he picked up through Amazon. By the end of...
