by Jeff Slater | Jun 30, 2020 | Marketing Advice, Marketing People, Personal Stories
One of the benefits of having four decades of marketing experience is that you can share what you have learned. Coaching involves being vulnerable and explaining what you know from your screw-ups as well as successes. A truly great coach, like my friend Bob Stapleton,...
by Jeff Slater | Jun 9, 2020 | Marketing Advice, Marketing People, Personal Stories
I love to write about companies that solve one of my challenges. And, when they delight me, it makes me even happier. This post is the story of Vanessa and Nate Quigley who started their business called Chatbooks in 2014. Their mission is to strengthen families. But...
by Jeff Slater | May 31, 2020 | Marketing Advice, Marketing People, Marketing Start Ups, Personal Stories
Bringing A Digital Lens to Wine Industry About ten years ago, as I plunged into the wine industry, I needed education about wine marketing. I knew what wine I loved to drink – but had zero involvement in the industry except as a consumer. My passion for wines...
by Jeff Slater | May 7, 2020 | Marketing Advice, Marketing People, Personal Stories
You do not need a crystal ball to see the canceled events like tradeshows, sports events, and concerts in every location through America. It will be a long time before these crowded activities return. Think about who is affected by this shift? Well, for one – my...
by Jeff Slater | Apr 28, 2020 | Marketing Advice, Personal Stories
A friend commented to me that she was surprised I could write a blog three times a week for fifty-two weeks for ten years. I told her that for a long time, I have been trying to free the writer inside. A Natural Writer Writing was not something that came naturally to...
by Jeff Slater | Apr 16, 2020 | Marketing Advice, Personal Stories
A decade ago, I started writing this blog. It was just after my father’s passing, and I needed a place to tell a few personal and professional stories. I thought writing a blog was worth trying and would be helpful therapy. I named it MomentSlater because, for...
