by Jeff Slater | Dec 17, 2020 | Marketing Advice, Uncategorized
This is a guest post by Dino Skerlos, a Sales Xceleration advisor, and someone who knows a few things about how to turbo-charge LinkedIn. When Jeff Slater, Chief Listening Officer from The Marketing Sage, made the kind offer to allow me to write a guest post on his...
by Jeff Slater | May 20, 2016 | Marketing Advice, Uncategorized
Businesses get financial audits at least once a year. In some industries, operations get an external audit from various regulatory agencies, to make sure they are adhering to best practices or standards like OSHA. But sales and marketing efforts are rarely audited by...
by Jeff Slater | Aug 10, 2015 | Marketing Advice, Personal Stories, Uncategorized
I’m sorry to tell you this, but your customer determines if your brand can be part of their world. Not you. She makes a choice to let you come in, and be part of her everyday experiences. Without her permission, the door is not opened. Marketers try hard to...
by Jeff Slater | Feb 9, 2015 | Uncategorized
We all experience the ridiculously rapid pace of business today where we multi-task, juggle and struggle along from the break of dawn until the wee small hours of the night.Our Outlook calendar beeps that we have a meeting coming up in 15 minutes, our kids are texting...
by Jeff Slater | Dec 1, 2014 | Interesting Brands, Marketing People, Uncategorized
Who is truly at the center of your business? Jeff Bezos is so focused on being customer centric that he always includes a seat at every meeting that represents the customer. Sounds odd, but it is one of those emblematic ways that he demonstrates what he believes is...
by Jeff Slater | Aug 18, 2014 | Uncategorized
Paul Simister, a UK business strategy coach suggested that the Unique Selling Proposition for brands is all but dead. It should be replaced by the USP (Unique Story Proposition). I completely agree. Paul suggests thinking about a new USP that…Makes a short...
