by Jeff Slater | May 6, 2013 | Uncategorized
I recently hosted a wine marketing conference near Napa for senior level marketing professionals called The Exchange. Sponsored by Nomacorc, the theme of our conference was to explore the contradiction that what a consumer says is remarkably different from what they...
by Jeff Slater | Apr 4, 2013 | Uncategorized
What is marketing?Seth Godin, the marketing thought-leader says it best when he says that marketing is about noticing. When your brand, your product or your service is noticed, that’s marketing. It isn’t advertising which gets push upon you. Instead marketing is that...
by Jeff Slater | Mar 26, 2013 | Uncategorized
Fuller Brush Man Letter Opener circa 1950Every brand likes to give away a little something to customers to help them remember them. You may call them premiums, giveaways or tchotchke which is Slavic for the word toy. Sometime companies give away a...
by Jeff Slater | Mar 18, 2013 | Uncategorized
Everyone who knows me is keenly aware of my apple obsession. Unlike my brother Mitch who is Apple® obsessed (iPhone, iPad, iEtc.), I am apple obsessed (Honeycrisp, Braeburn, Pink Lady and so on). At a recent conference for the wine industry, I heard...
by Jeff Slater | Mar 14, 2013 | Uncategorized
When I started blogging about 2 years ago, I didn’t have a clear road map of where I was traveling. I knew I wanted to do something different. I didn’t set my GPS toward a specific direction. I was operating without a clear goal in mind. I thought that...
by Jeff Slater | Mar 7, 2013 | Uncategorized
Jeffrey Slater at Camp Winadu in 1965When I was at summer camp in the 1960’s at Camp Winadu, I had an arch competitor named Scott Rogers. He and I were always competing with each other in baseball or in the 50 yard dash. One of us were either #1 or #2 in most sporting...
