by Jeff Slater | Mar 4, 2013 | Marketing Books, Uncategorized
Best Often Loses If you are old enough to remember VHS, you also remember Betamax. Technology geeks often say that Betamax was a far superior product. Why didn’t Betamax win during the video tape wars? Have you ever used TIVO? Tivo was a superb technology that...
by Jeff Slater | Feb 18, 2013 | Uncategorized
I met Eric Assimov at a wine shop in Durham several weeks ago. How to Love Wine by Eric AssimovHe is the Chief Wine Critic for the New York Times and was signing copies of his new book How to Love Wine.Having joined the wine industry about four years ago, I...
by Jeff Slater | Feb 11, 2013 | Uncategorized
Cold Calling for the Clueless I get many cold calls, emails and Linkedin inmails from people trying to get an audience with me. They want to sell me some type of marketing service. It can be consultants, ad agencies, graphic design or lead generation...
by Jeff Slater | Jan 31, 2013 | Uncategorized
Do you know the most effective way to sell someone or to get them to alter their point of view? Ask questions.Can you say that in the form of a question?I read Daniel Pink’s new book called To Sell Is Human. It is a clear and concise articulation of the...
by Jeff Slater | Jan 28, 2013 | Uncategorized
Are you an active listener?Active listenersImagine the scene. Someone organizes a meeting. An agenda is provided. You have senior leaders of the company in the room. The topic is of high importance and comes during a particularly hectic and stressful week.Is anybody...
by Jeff Slater | Jan 14, 2013 | Uncategorized
Thanks Mom. You are as American as Apple PieI work in a global marketing job and talk with my colleagues in Europe almost every day. Recently, we were discussing the printing on wine corks (that’s the industry I work in) and one friend kept referring to the printing...
