by Jeff Slater | Jan 2, 2013 | Uncategorized
Is your brand on autopilot?F E A R.What do you fear about your 2013 marketing efforts? Are you stuck on auto pilot? Fear can freeze you from acting. It can stop you from moving forward. It can isolate you from taking a step forward. Marketing professionals face...
by Jeff Slater | Dec 29, 2012 | Uncategorized
Visualizing writing a marketing book for 2013Since it is the end of the year, I thought I would share one of my favorite marketing ideas. It is something I have deployed in almost every job I have had since I was a teenager putting away paint cans at Karlin’s Paint...
by Jeff Slater | Dec 23, 2012 | Marketing Advice, Uncategorized
In the world of marketing, there is a malevolent disease that affects how many people behave every day. It happens across all levels of an organization and even all departments. It distracts people from their focus and priorities. It dilutes their effectiveness. It...
by Jeff Slater | Nov 13, 2012 | Uncategorized
The Exchange- A wine marketing conference October 30, 2012I recently had the pleasure of creating and organizing a high-level event for the wine marketing industry. It was a chance to bring together industry professionals, top-notch speakers and to create an...
by Jeff Slater | Oct 14, 2012 | Uncategorized
Where do new ideas intersect? New business models can be fascinating when different paths intersect. Innovation Street meets New Idea Boulevard.Take the idea of a magazine subscription that comes monthly and marry it to home delivery of videos. You get...
by Jeff Slater | Oct 12, 2012 | Uncategorized
Sketch of George GinsbergArtist UnknownMy grandfather was watched over by angels. He was a natural story teller who had a remarkable life. I was always convinced that he had many guardian angels watching over him as he boarded a boat from Leningrad to America in...
