by Jeff Slater | Sep 19, 2012 | Uncategorized
They say the devil is in the details. Here is a sign.Devil-Dog Dungarees in Zebulon, North CarolinaI passed this sign almost everyday for seven years and never once stopped to look closely at it. From afar, I admired the graphic but never took the time to take a...
by Jeff Slater | Aug 20, 2012 | Uncategorized
Few decisions are as important as the name of your brand. How should a brand manager begin this process? Whether you are naming a soap, a soft drink or a new band, this process can work. (Note to self: I wonder how the band Pussy Riot got their great name) I have a...
by Jeff Slater | Aug 12, 2012 | Uncategorized
Under the marketing radar As a marketer I am often on alert to see what brand message gets through to me. How did they do that? Who told me that story that made me aware of their brand? What made me buy that product? What path was taken whereby the story of that...
by Jeff Slater | Jun 3, 2012 | Uncategorized
Happy Bea DayWe celebrated my Mom’s 85th birthday at my brother and sister-in-law’s home in Westfield, New Jersey on May 19, 2012. Enjoying a birthday is chance to stop and acknowledge life. It is a wonderful reminder of the blessings of every moment. Since Mom...
by Jeff Slater | Apr 29, 2012 | Uncategorized
George Harrison, John Lennon and Paul McCartney practicing in Liverpool 1957Picture the scene. Liverpool 1957. A bunch of kids 14, 15 and 16 get together to jam. They are a rag tag group of lads who are developing a special sound. Could you have spotted...
by Jeff Slater | Apr 18, 2012 | Uncategorized
Everyone loved George, not Raymond. Imagine yourself in 1920. You have a small photography studio in Philadelphia called Quaker Photo that you started by yourself. Work consists of commercial projects like photographing the Philadelphia Police Department when they...
