by Jeff Slater | Aug 13, 2014 | Uncategorized
You know you are onto a great idea when you describe your new product concept to someone and they say, It does what?That means that your idea isn’t conventional and doesn’t follow the rules of the category. I thought I’d...
by Jeff Slater | Jul 30, 2014 | Uncategorized
How can you stand out in the world of socks?Little Miss Matched created a company that sells 3 socks at a time – not 2. They sell them to 12 year old girls who are looking for stories they can tell their friends about their latest look. The sheer genius of this idea...
by Jeff Slater | Jul 25, 2014 | Uncategorized
There is a common misperception by the marketing community that assumes that a consumer cares about a brand. Nothing could be further from the truth.Consumers care about satisfying needs and solving problems. Brands are purely emblematic, vehicles or tools...
by Jeff Slater | Jul 20, 2014 | Uncategorized
Should the marketing department be dissolved? In the 1960’s, David Packard thought that marketing needed to be spread throughout the organization. Is a marketing department an antiquated organizational structure? Is it possible to distribute the...
by Jeff Slater | Jul 18, 2014 | Uncategorized
A guest blog post by my friend and former colleague Joe Howard. Over the years, Joe has tried to help me understand the basics of physics, the true meaning of infinity and the importance of persistently asking tough questions like why. When action is valued more...
by Jeff Slater | Jul 9, 2014 | Uncategorized
McDonalds RestaurantZebulon, North CarolinaJuly 6th,...
