by Jeff Slater | Jul 7, 2014 | Uncategorized
Brands need to educate their community. They want the consumer to understand what makes the brand special and they need to develop a brand persona. But no one wants to hear a lecture of facts and figures. Advertising is an expensive form of imposing your message...
by Jeff Slater | Jul 2, 2014 | Uncategorized
The phrase pay attention is an interesting one to a marketer. We are asking someone to stop what they are doing and to pay us – or spend their valuable time – listening to what we have to say. Advertising screams at us – hey, stop what you are doing and...
by Jeff Slater | May 30, 2014 | Uncategorized
Gary Vaynerchuk and Eater co-founder Ben Leventhal have come up with a new and competitive approach to restaurant reservations. Unlike Open Table and Yelp, their business model looks at the opportunity by asking the questions most marketers fail to...
by Jeff Slater | May 28, 2014 | Uncategorized
Like other professionals, we marketers often get caught in our own stupid jargon. We love to sling phrases that are purely words insiders would know. GRP, reach, frequency, segmentation, touch points and on and on. B2C or B2B is a familiar way we like to describe what...
by Jeff Slater | May 26, 2014 | Uncategorized
Imagine having a best friend with a huge closet filled with evening gowns and dresses. She is willing to rent you anything in her closet for the night for a modest fee. Instead of shelling out $1000 or more for that fabulous red dress, you pay $50 for wearing it...
by Jeff Slater | May 19, 2014 | Uncategorized
After competing against almost 1,000 budding cookbook authors, multiple cooking challenges and developing dozens of recipes, our daughter Fanny Slater has won the Rachael Ray Great American Cookbook Competition. Wow. How did she...
