by Jeff Slater | Apr 28, 2014 | Uncategorized
James Gamble (l.) and William Procter (r.) formed a lasting partnership in 1837 to make soap and candles.Today, an entrepreneur who is launching her first business venture has to create a product that solves a problem. She must sense a need in the marketplace; perhaps...
by Jeff Slater | Apr 23, 2014 | Uncategorized
It is a ritual every spring. The yellowish green pine tar pollen coats the cars. The buttery yellow crocuses start to come out of the ground. Golden yellow finches start singing from the flowering magnolia trees. And the yellow pagesare thrown on tomy...
by Jeff Slater | Apr 21, 2014 | Uncategorized
“Trust is like an eraser; it gets smaller and smaller with every mistake.” – UnknownShould the Marketing Department be erased from our memories?Does your marketing department need to be sent out to pasture to graze and just go away? Is it weighed down by old...
by Jeff Slater | Apr 18, 2014 | Uncategorized
We don’t often get the opportunity to meet someone whose family changed an important segment of the American economy. Last week at a marketing conference that my company hosted, I had the true pleasure and sincere honor to spend time at dinner and during...
by Jeff Slater | Apr 16, 2014 | Uncategorized
In a previous post, I mentioned that I had signed up for Clarity, the site that allows you to hire (or be hired) as an expert by the minute. There are people seeking help with marketing, engineering, software, design, business development, non-profits, finance and on...
by Jeff Slater | Apr 14, 2014 | Uncategorized
Some brand categories are very low engagement. Toothpicks. 3-prong converters. Cotton balls. Sugar. Combs. Whistles. Consumers aren’t deeply engaged in every category, every brand and every product. They can’t be. Think of a swimming pool....
