by Jeff Slater | Apr 7, 2014 | Uncategorized
Marketing professionals know all about positioning. How can you occupy a place in the consumer’s mind that is uniquely yours? Jack Trout and Al Ries are often credited with this concept from their 1981 book, The Battle for your Mind. It may have been the first...
by Jeff Slater | Mar 17, 2014 | Uncategorized
I listen to marketing blogs while I walk on the weekends. It is a source of ideas, information and insights. Mark W. Schafer’s podcast called The Marketing Companion has been a frequent friend during on my strolls. Mark writes the popular blog GROW and has...
by Jeff Slater | Mar 12, 2014 | Uncategorized
New products need to have their marketing baked into their product. The story of a brand can’t be added on like icing on a cake. It isn’t an afterthought. It is part of the definition of why this product is different.My colleague Olav, from the Netherlands...
by Jeff Slater | Mar 10, 2014 | Uncategorized
Sometimes we don’t pay any attention at all to a package. We rip it open without giving it much thought. Yet on an unconscious level, there are so many cues and messages being communicated to us, that we aren’t thinking about how the package influenced our...
by Jeff Slater | Feb 28, 2014 | Uncategorized
For my 60th birthday, my daughters Sarah and Fanny asked family and friends to send photographs and remembrances about me. They made an amazing album “Poppa George” style. I photographed each page so I could share it with you.
by Jeff Slater | Feb 24, 2014 | Uncategorized
Old advertisements are a powerful reminder of the role of marketing.When I look back at advertising from my childhood in the 50’s and 60’s, I recognize how much has changed. The Soda Pop Board promoting early use of soft drinks for infants, doctors...
