by Jeff Slater | Dec 16, 2013 | Uncategorized
I was in Rome on business last week and had an extra day to see the sites. It was my first visit to the capital city of Italy, but it wasn’t my first trip to this beautiful country. I knew I wanted to see the major places like the coliseum, Trevi Fountain...
by Jeff Slater | Dec 2, 2013 | Uncategorized
John Lee Dumas – Entrepreneur on Fire I am excited to be a guest on a very popular podcast called Entrepreneur on Fire. John Lee Dumas, the host started these interview series about 2 years ago and it is one of the top rated business podcasts in the iTunes...
by Jeff Slater | Nov 18, 2013 | Uncategorized
Planting Seeds in your Flower Shop Marketing Many of the marketing illuminati (Seth Godin, Gary Vaynerchuk, Chris Brogan, et al) often talk about seeding your marketing story into your product. If your product is embedded with a powerful story rich with...
by Jeff Slater | Nov 13, 2013 | Uncategorized
There are two things I know very little about, church and beer.I am Jewish so my knowledge of Christianity is not that extensive. I also never acquired a taste for beer as it always reminds me of frat parties with kegs and an acrid unpleasant smell. But driving...
by Jeff Slater | Nov 11, 2013 | Uncategorized
Last week, my marketing team and I organized an event for the wine marketing community called The Exchange. Held twice per year, it brings together interesting thought leaders from inside and outside of the industry to speak about innovation and creative approaches to...
by Jeff Slater | Nov 4, 2013 | Uncategorized
Some people are perfectionist. They have to work to get every project on their “to do” list to 100%. When my wife and I managed out bakery business, Ra El would repackage the brownies I wrapped by hand because they weren’t perfect. It is...
