by Jeff Slater | Oct 30, 2013 | Uncategorized
The Mark of a TeacherI finally read The Tao of Twitter by Mark Schaefer. It has been on my reading list for several months. I started following {grow}, Mark’s blog about six months ago when I saw several interesting tweets mentioned by some people I follow on Twitter....
by Jeff Slater | Sep 30, 2013 | Uncategorized
I am a list-aholic. When an idea pops into my head I have to jot it down. Sometimes they are little thing like pick up more bananas. Occasionally they are big things like publish a book.Last week, checking the box for publishing my first eBook was exciting. I...
by Jeff Slater | Sep 26, 2013 | Uncategorized
Are you a fan of newsletters as a marketing tactic? Not me.In 1979 I remember receiving a printed newsletter from an ingredient supplier to my bakery. This tactic is 39 years old. At that time, I recall throwing these newsletters into a basket that held things that...
by Jeff Slater | Sep 16, 2013 | Uncategorized
One of my New Year’s resolutions was to write a book about marketing and I blogged about it last December. I wanted to understand the process of self-publishing and to get some insight into how this worked. After listening to countless podcasts and reading endless...
by Jeff Slater | Sep 5, 2013 | Uncategorized
I ain’t afraid of no ghostIf you are out of shape, you may go to a gym or hire a personal trainer. Someone is there to guide you through the right exercises to help you get fit based on your goals. If you are a rising executive in a corporation who needs...
by Jeff Slater | Aug 8, 2013 | Uncategorized
Imagine you are asked to help invent a new product. You have a brief that describes what the product should do, what it should cost and roughly how it might look. What do you do next?At IDEO, the west coast design firm they would probably throw away the brief.In the...
