When you stop and think before you communicate, you will become more productive. Now that more communication is coming through screens and not in person, it is helpful to remember a few essential methods to make your intention clear.
Communicate with Intention
Intention requires specifics: Do not email someone and say, “let’s meet.” Instead, email them and ask if they are “free for 1 pm call for 20 minutes about the presentation to the board.” Stop and think before you hit send. Be specific.
Intentions require actions: When you create an email marketing campaign about a new offering to existing customers, start with the questions, what do you want them to do after they read your note? How do you want them to feel? Think about your intention – is the call to action aligned with your goal? Be mindful.
Intentions require constraints: If you are developing a new brand logo, a marketing brief forces you to be more intentional because you outline the constraints of the project. (do not change the colors, okay to update the font, must keep the globe icon, etc.) Give directions with requirements. Be clear.
Intention requires empathy: Who is your audience that you are communicating with, what is their situation, and how will your message be received? A compassionate communicator isn’t barking directions; instead, she is self-aware to think ahead about the sent message. Be present.
Intentions require listening: The feedback you receive may help make the next message more effective. Be thoughtful of the recipient of your message and make sure your intention is received. Be quiet.
When you communicate with intention, it may take a little more time but will make you more effective.
Want to improve how you communicate with customers?
You can set up a time to chat with me about your marketing challenges using my calendar. Our initial conversation is free. You talk, I listen. Email me jeffslater@themarketingsage.com or call me. 919 720 0995. Visit my website at www.themarketingsage.com. Let’s explore working together today.
Photo by Kyle Glenn on Unsplash
