Growth Brand
It has not always been easy for women to get their foot in entrepreneurship.
However, women are continually proving themselves even in male-dominated areas. From climbing up the corporate ladder and obtaining top positions, women are now tossing themselves into the entrepreneurial world. Moreover, while it hasn’t been an easy journey to become a growth brand, incredible women-owned businesses compete at the top and record exponential growth worldwide.
So, what are these women doing to market their businesses in a way that propels them to greater heights? We highlight five tactics that you can borrow for your woman-owned business marketing strategy.
Telling their stories
Telling your story helps in engaging and connecting with your target customers. Letting them in on how you started, how it is going, and how it has grown allows you to make them a part of your journey. Many women entrepreneurs use their websites, social media pages, and printed materials to tell their stories.
Melissa Galt does this so well through her website and Instagram page as an interior design business coach; she has written her story of how she started her business and the people that inspired her. In addition, she tells who she is, how she helps people turn their interior design passion into a profitable venture, and what makes her the best coach.
She is unapologetic and freely shares valuable business insights. Being a growth brand is her mission.
Innovative Use of Social Media
Social media is another platform that allows businesses to connect with the target audience.
In addition, it gives a platform to showcase your products in the eyes of the audience. Sharing photos of products and client testimonials on social media is an affordable way to build trust and increase customer loyalty.
For entrepreneurs such as Talia Taxman, social media has been instrumental in growing her business, a Clr shop (pronounced color) that sells woven throw blankets. For Talia, social media has been her marketing partner from day one. She started by sharing photos of her work on Instagram without much expectation. Then the orders began trickling in from around the world. Today, she works with a manufacturing team to meet the demand and has a website in place, indicating exponential growth since she founded the business in 2020.
Creating Educational Blogs
Most people love doing business with brands that add value to their lives.
Creating a blog to share educational and relevant information that resonates with your audience can be a great way to position yourself as an authority in your niche. TruLieve, one of the most significant cannabis businesses in North America, understands this so well. During an interview with Yahoo Finance, Kim Rivers, the CEO of Trulieve, said that her business is experiencing high demand for its products and has recorded a 79% topline growth in the first nine months of 2021.
She also stated that the demand is partly driven by Americans’ desire to control their health. Moreover, cannabis allows them to do that. Through its blog, TruLieve leverages this and works on providing helpful information that educates its audience about cannabis.
Partnering with Other Women-Owned Businesses
When women come together with a common goal, they create a force to reckon with.
Joining a network of other women in business opens business opportunities and helps you market your business to other like-minded people. In addition, women in business can be supportive of each other. Most can help share your business on their socials and even share advertisement costs, among other tasks. This article published by Forbes illustrates how several women network with other women and benefit from it.
Taking advantage of women’s celebrations
Days that shine a spotlight on women can be an opportunity to gather support for your women-owned business.
Think of International Women’s Day, Mother’s Day, or even celebrations about women in specific niches. Some of the tactics you can use to increase visibility and attract new customers to your business include giving giveaways, supporting a cause, and holding an event. Baked by Melissa, a bite-size cupcakes business founded by Melissa Ben-Ishay, is always passionate about International Women’s Day. This year, they focused on supporting a cause for girls and recommending other women-owned businesses.
Conclusion
Women have always had to fight to find top positions in the employment and business world. Building a growth brand is a challenge but requires persistence.
However, they are rising and creating successful businesses around the world. Moreover, this has been possible through strategic marketing. Women who have shown tremendous growth use tactics such as joining other women-owned business networks, leveraging women’s celebrations, creating impactful blogs, using social media, and telling their stories.
Leah Collins is a passionate writer who appreciates everything about her profession as a training specialist. Aside from writing, she likes reading, listening to music, and wandering in nature.
Photo by Edu Lauton on Unsplash
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
