How effective is your company or team at making decisions?
My friend Marco taught me many things, including the idea of a RACI chart to help you determine how to make decisions within an organization. I enjoy having clear processes in place to make work easier for everyone to excel.
For those who are new to my blog and haven’t read previous posts on this topic AND for those who get frustrated by how hard it is to understand who decides at your work, I thought a quick review of RACI could be helpful.
RACI stands for: R – Responsible – A – Accountable – C – Consulted – I – Informed
If you are running a marketing department, a business, or a project, RACI can be your friend when you start with this framework.
Example: The Vice President of Marketing comes to you (The Director of Marketing) and wants you to find a solution to generating leads for a new product.
- The R is the person ultimately responsible. In this case, the VP of Marketing.
- The A is personally accountable. In this case, the Director of Marketing.
- The C might be the salespeople, prospective customers, others in the organization who should be consulted to get their thoughts, ideas, and insights.
- The I might be the customer service department, finance, and sales, who should be informed of the activity to generate these leads.
Decisions and the Roll (Role) of the Dice
Companies are frequently confused who is the decider on different issues. It can be helpful to start out getting agreement and clarification BEFORE the work begins, how you will operate to get things done.
The RACI framework is like having read the rules of a board game before you play. Everyone understands how the game works before you roll the dice.
How transparent is your decision-making process? If you feel like decisions are made inconsistently, try RACI instead of wishing for snake eyes as you roll the dice.
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. Visit my website at www.themarketingsage.com The conversation is free, and we can explore working together.
Photo by Robert Coelho on Unsplash
