Proclamation Goods
I love to cook and have a ridiculous number of pots and pans to prove it. My gadget drawer runneth over. I own seven graters and am damn proud of them.
And like many others, I take everything to Goodwill or recycling centers every five years and buy a new set of pans as the non-stick wears and peels off. I don’t like that the well-used pans don’t last that longer.
Two guys named Chris and Tony think I have it all wrong. Their idea is to make pots and pans that will last a lifetime. And, they want me to proclaim my freedom from the clutter of the ten-piece set.
Say hello to Proclamations Goods, their company designed so you’ll only have to buy one set of pots and pans for life.
It felt like somewhere along the way; cookware had gone all wrong. Trendy colors on their way out of style, flimsy construction, manufactured at the cheapest possible price – like everyone is making cookware destined to end up in a landfill. At the same time, it felt as if nothing had changed. 10-piece sets with randomly sized pots and pans – like everyone stopped innovating. We decided to do things differently. We believe that a healthy home starts with cookware. It’s where beautifully cut meats and freshly picked produce are transformed into nourishing meals to share with family with friends. Join us and make your Proclamation.
Chris & Tony
Proclamation Goods is on a mission to remind the world that consumers can choose to live with fewer and better things.
They are working to end clutter.
Their two-part system called the sidekick skillet, and the hybrid pot fit together to create a novel cooking system that, when used together, is like a Dutch Oven.
And wait – there is more.
Chris and Tony Ring All the Bells
They make their beautifully designed products in Wisconsin with a dinner bell for their logo. They believe that made in the USA matters.
They are going against the trend as they proudly proclaim they are NOT non-stick.
According to Scientific American Reports, there is some evidence that inexpensive, non-stick pans, flaked, peeled, and worn out, can be unhealthy to use. Their business model is direct-to-consumer, not sold through stores.
They want consumers who cook to buy their duo system and eliminate the need to do what I do – get rid of pots and pans every 3-5 years.
And they are part of the 1% for the planet program – to give back to nonprofits, organizations, and individuals supporting the Good Food movement, including sustainable agriculture, farm workers’ rights, and access to nutritious food for all.
Unpacking What They Are Cooking Up
I don’t believe that any product or system works for everyone. And Chris and Leo get that this is their initial product offering for launch. Other size families may need other products, and people with tiny apartments (like in NYC) may need a different product offering.
But for individuals or couples interested in having fewer things of better quality that will last a lifetime, these guys are in it for the long run.
- Proclamation Goods are positioning themselves as a throwback to quality craftsmanship and a rejection of having so much clutter. This reminds me of Bloodroot knives, costly knives that will be passed down through time.
- They have tapped into a growing concern about disposable goods that aren’t sustainable and created a “design for obsolescence mentality.”
- They are scratching the surface of concerns about non-stick coatings on pans as a health risk. And this issue resurfaces, often in the mainstream and on social media.
- By selling direct, they are working to build deeper relationships with customers to gain a better product fit for their customers.
- With a higher price point, they can have more resources and a better DTC model to spend money to acquire customers. At almost $400 for their cooking kit, they can spend $100 to $150 to acquire a new customer. However, if that customer only buys once, that can be challenging. So creating occasions, like gift-giving, wedding gifts, etc., may not be too far off in their future. Chris, a co-founder, learned some invaluable lessons when he was GM at Caspar, the bedding company.
Start-ups are demanding and getting more complicated. But when you are willing to go slowly and build a small group of followers slowly, you can cook up a great business.
Check out their YouTube video overview.
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