Imagine having a fantastic business creating stages and platforms for live concerts, events, and trade shows. Your business is booming. You have a talented group of craftsmen working hard to innovate in this space. You can’t keep up with demand.
Then Covid happens.
No more live events. Every tradeshows and concert gets canceled. Most people are WFH (working from home), or is it WTF mode?
Now what?
This Dublin based company decided they needed to quickly shift the core of their business to align with the new normal. So, their talented carpenters and designers said – let’s make beautiful but affordable desks for the home market.
Elephants Never Forget
Like Flying Elephants, it is vital to the health of any business that you see the world and opportunity as it is – not like it was.
Live events will happen again, but, in the meantime, the folks at Flying Elephant Company will never forget their quick pivot and success meeting an opportunity by leveraging their core competencies.
Have you made a Covid pivot in your business?
Need help wth with an agile shift in your business model?
I can help. You can set up a time chat with me about your marketing challenges using my calendar. Our initial conversation is free. You talk, I listen. Email me jeffslater@themarketingsage.com or call me. 919 720 0995. Visit my website at www.themarketingsage.com. Let’s explore working together today.
Photo by Dominik Lückmann on Unsplash
