How Jason Wright’s Startup Avoided the Ten Common Misunderstandings About Marketing For His Wilde Protein Chips
Avoid These Ten Mistakes
Here are ten common misunderstandings that could hurt a startup’s prospects for success. Jason Wright, the founder of Wilde Protein Chips, avoided these common errors.
- Misunderstanding the Target Audience: Failing to thoroughly understand their target audience’s needs, behaviors, and preferences can lead to ineffective marketing strategies.
- Neglecting Market Research: Many startups underestimate the importance of thorough market research, including competitor analysis and industry trends. Without this foundation, it’s challenging to create a successful marketing plan.
- Ignoring Branding: Branding is not just about a logo and a name. It’s about building a consistent, compelling identity that resonates with your audience. Neglecting branding can lead to a lack of differentiation and memorability.
- Underestimating the Importance of Digital Marketing: An online presence is crucial in today’s digital age. Startups often fail to appreciate the significance of SEO, social media, and content marketing.
- Overlooking Content Marketing: Content marketing is valuable for building trust and authority. Startups that manage it may struggle to establish themselves as industry experts.
- Failing to Set Clear Objectives: Without specific, measurable, achievable, relevant, and time-bound (SMART) marketing objectives, it’s challenging to evaluate success or failure.
- Misallocation of Resources: Startups may allocate their budget and resources inefficiently. They might overspend on one marketing channel while neglecting others that may have been more effective for their target audience.
- Impatience for Quick Results: Marketing takes time to yield results. Entrepreneurs often underestimate the time and effort required to see a return on investment, leading to premature abandonment of strategies.
- Lack of Testing and Iteration: A/B testing and continuous improvement are vital for successful marketing. Many startups do not embrace data-driven decision-making, missing out on valuable insights.
- Failure to Track and Measure Results: It’s impossible to gauge performance accurately without tracking and measuring marketing efforts. Startups may not realize which strategies are working and which need adjustment.
Wilde & Crazy Guy
Wilde Chips is a dynamic and innovative snack brand that has taken the chip market by storm with its unique focus on providing healthier and more protein-packed alternatives to traditional potato chips. The company’s positioning centers on delivering guilt-free snacking options catering to the growing demand for better-for-you snacks.
Wilde Chips prides itself on its commitment to using premium ingredients and a proprietary cooking process to create a range of delicious and wholesome chips. Unlike conventional potato chips, Wilde Chips are made from a diverse selection of plant-based ingredients, such as chickpeas, lentils, and peas, which serve as their products’ primary source of protein.
The brand’s core mission is to redefine the snacking experience, offering a satisfying and flavorful option for those seeking a balanced and nutritious way to curb their snack cravings. Wilde Chips has successfully tapped into the health-conscious consumer market, providing a satisfying alternative to traditional snacks with empty calories.
Wilde Brands has a wild founder, Jason Wright.
He fell in love with chips early in childhood, with a household mantra of “an open bag is an empty bag.” When he realized his favorite snack would not support his quest for a more robust and active lifestyle, he turned to making his snacks, but nothing satisfied him like a sound old-fashioned potato chip.
Thanks to his entrepreneurial spirit and never-give-up attitude, Jason’s bold idea started to take shape in his Boulder, CO kitchen: replace the potato with protein using “chicken breast ”.
Naming it would be easy.
Wilde Chips.
Jason makes his first trial batch using recycled potato chip equipment, and two years later, he finally nails it – reinventing his favorite snack, the chip.
I love his motto – Stay Wilde.
How Wild is Wilde?
Protein-Packed: Wilde Chips chips are a source of protein, containing significantly more protein than regular potato chips. This focus on protein content resonates with consumers seeking to incorporate more protein into their diets.
Diverse Flavors: The brand offers diverse flavors to cater to various tastes, from spicy jalapeño to savory sea salt and vinegar, ensuring a flavor for everyone.
Clean Ingredients: Wilde Chips takes pride in using pure, non-GMO ingredients, free from artificial additives, colors, or preservatives. This commitment to quality ingredients aligns with the growing demand for transparency and natural products.
Health-Conscious Branding: The packaging and branding of Wilde Chips emphasize health, fitness, and an active lifestyle. This aesthetic appeals to consumers who prioritize wellness and fitness daily.
Sustainable Practices: The company is also dedicated to sustainability, employing eco-friendly packaging and production practices to minimize its environmental footprint.
Wilde Chips has rapidly gained a following among individuals who want to make smarter snack choices without compromising taste. Whether it’s post-workout fuel, an on-the-go snack, or a guilt-free indulgence, Wilde Chips has successfully positioned itself as the go-to brand for protein-packed chips, catering to a health-conscious and flavor-hungry market.
With a combination of flavor innovation, a commitment to clean ingredients, and a strong brand identity, Wilde Chips is reshaping the snack industry, one protein-packed chip at a time.
Will your startup get lost in a sea of sameness, or will you disrupt the conventions of the category?
You can set up a time to chat with me about your marketing challenges using my calendar. Email me jeffslater@themarketingsage.com Call me. 919 720 0995. The conversation is free, and we can explore if working together makes sense. Watch a short video about working with me.
Screenshot from Wilde Protein Chips courtesy of Wilde Chips
