When your customer is the hero, it changes how you market your brand.
You become an enabler of their dreams and your product or service has a supporting role, but isn’t the lead character.
You know you are succeeding when a customer achieves what she wants to accomplish.
Think of your marketing like this and rethink how you cam be helpful.
Growth and success are by-products of your gifts.
Remember, not all heroes wear capes.
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Contact me at jeffslater@the marketingsage.com to discuss how I can help you become a hero to your customers.
